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Advertising
Falcon Order Entry is a feature-rich, Windows-based classified/display advertising and billing system for a variety of publishing environments. It includes an easy-to-use graphical ad entry interface and many customizable features tailored to your exact requirements. Falcon Order Entry works seamlessly with Falcon Accounts Receivable and PageMaster Classified Pagination to provide a complete solution from ad entry through production, billing and collections.
REVENUE ENHANCEMENT
- Up-sell prompts include messages, customer information and next available rates
- Internet website and e-mail links
- Support for on-line Internet ad entry
- Premium position management
- Classification-specific ad content wizard
- Blind box, bold, center charges calculated automatically
- Proforma Invoice
- Sales and commission management
- Sales goal variance (actual vs. forecasted sales)
- Ad builder wizard
- Multiple ad preview
- Cross-selling
- Support for corporate models
- Centralized billing
- Centralized production
- Revenue tracking by profit center
- Co-op invoicing
AD ENTRY
- Single screen tabbed interface
- Unlimited publication or zone combinations
- Dynamic pricing during ad entry
- WYSIWYG word processor with spell check
- Graphics entry and management
- Reverse ads and multiple frame types
- View premium position availability during ad entry
- Ability to book classified, display and inserts under the same order
- Capture subscriber information
- Sort preference or override by category
- Co-op ad entry and tracking
- Different ad size, color, etc. for each insertion
- Visual calendar
- Unlimited dates, flexible skip dates, alternate days, etc.
- Holiday and deadline calendar
- Zone editions
- User-definable search criteria
- Affidavit wizard
PRODUCTIVITY
- Customizable functionality per customer requirement
- Integrated ad creation with QuarkXPress
- Print or fax proofs from workstation
- Automatic transfer to web site
- Export to any ad layout system
- Tear sheet and blind box mailing labels and reports
- Support for remote pagination
- Improved customer search
REPORTS
- Generate on-screen or print
- Complete standard report set
- Customized or user-generated reports
- Import report data into spreadsheet or mail merge
- Deferral & accrual
RATES
- Easy rate maintenance
- Modular pricing
- Combination rates by publication or zone
- Quantity and length sliding scales
- Flexible calculations adapt to any rate structure or promotion
- Agency discounts
- Rate by size, day of the week, number of insertions, etc.
- Automatic creation of premium position and color
CREDIT
- Automatic credit checking during ad creation
- Customer account status lookup
- Built-in on-line credit card verification
- Automatic credit checking on running ads
- Credit check on ad text phone number
CONTACT MANAGEMENT
- Automatic call-back generation
- Appointment scheduling and tracking
- Import prospect database
- 3rd party interfaces
CONTRACTS
- Contract template creation
- Customer contract assignment
- Contract fulfillment tracking
- Earned rate calculation
- Short rate calculation
CUSTOMER MANAGEMENT
- Complete customer information, history and notes
- Multiple addresses
- Industry code tracking
- Relationship tracking
- Multiple salespersons per account
PAGINATION
- Back-to-front, front-to-back
- Automatic class display placement
- Squaring front or back
- Look ahead to best fill space
HISTORY
- View ad order and schedule changes
- All changes logged by user, date and time
- Unlimited notes field
SECURITY
- Rule-based, customizable security by groups
- Hold ads automatically
- Discount approval by supervisors
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