Integrated graphics library, sorted by customer or type
Automatic EPS generation for pagination
Team ad configuration, assignment, and management
Automated file maintenance and CD archive management
Integrated reporting, ad hoc queries & productivity reports
Ad Master is an integrated system designed to manage the workflow of display ad production.
The core Ad Master product tracks all text, graphic, and logo components of each display ad, and then follows the ad through stages of composition, to proofing, to page layout, and finally to archiving and purging. It provides real-time element status and management functions from either PC or MAC platforms. Interfaces are available for accepting insertion order data from an external order entry system or for accepting page layout information from an external ad reservation system. The product is implemented using the industry standard Microsoft SQL¨ database running on Windows NT¨ networks. This allows user extensions to Ad Master through standard, off-the-shelf software packages, such as inexpensive report writers or any ODBC compliant MS SQL¨ application.
