Changing newspapers digital future, one product at a time.

Burbank, CA, May 14, 2007 - Advanced Publishing Technology is pleased to announce the latest addition to their Online product suite. PinPoint gives newspaper sales people a completely new way to approach prospective advertisers. PinPoint is specifically designed to motivate new advertisers and smaller businesses. PinPoint allows a user to identify all subscribers and advertisers by account number, name, address, phone number and email. All of which are displayed using different color-coded map points. This graphical view provides advertisers with the details of where their customers and prospects are located and who they are. “This product is part of a new line up of online products that APT will roll out this year,” stated APT’s Online Product Manager, John Reed.

Powered by APT’s PinPoint technology and using Google interactive maps you can zoom down to the street level, to zero in on the exact location of customers. With a single click on the map, you can select the exact information you need. For example, a map showing advertisers or subscribers can be displayed with a few clicks in PinPoint. You can center the map on the target advertiser’s business and show him all of the prospective customers in a 1 - 10 mile radius. David Kraai, APT’s President said, “We are excited to create products that help our customers move into the digital future.”

About Advanced Publishing Technology

APT is a recognized leader in providing newspaper groups integrated advertising, circulation and accounts receivable business management systems since 1991. Falcon software is currently installed in over 300 publishing companies worldwide. Find more information on APT at http://www.advpubtech.com or call 818-557-3035.

To schedule a Web Ex demo or be connected with an APT sales rep, contact Cheryl McNeil at cheryl.mcneil@advpubtech.com